Reviewed · AMSTERDAM TOURS

Ripley’s Believe It or Not! Amsterdam Admission Ticket

4.0 · 327 reviews 1 hour (approx.) From $27 Operated by YOBO Entertainment BV · Bookable on Viator
Book on Viator →

Ripley’s Believe It or Not! Amsterdam turns a five-story building on Dam Square into a cabinet of curiosities. You’ll see Fabergé eggs, deformed skulls, rare art, a replica of Robert Wadlow, optical illusions, and Holland’s only Space Tunnel. It is part museum, part photo stop, and part rainy-day escape.

I like the self-paced format, since you can arrive at your reserved hour and move through the exhibits without a guide pushing you along. I also like the mix of facts and hands-on displays, from the Vortex Tunnel to the giant wooden clog and the many selfie spots.

The main concern is value. At about $27.03 per person, some people will find the collection large and absorbing, while others will finish in an hour and feel the price is high, especially if interactive features are out of order or you skip the extra-cost attractions.

Key points to know before you go

Ripley's Believe It or Not! Amsterdam Admission Ticket - Key points to know before you go

  • Five floors of oddities: The collection ranges from natural and scientific curiosities to unusual art and human achievements.
  • A flexible one-hour visit: You can enter at your chosen time, though two hours is a better allowance if you read the displays and try the interactive areas.
  • Dam Square from above: The lounge gives you a bird’s-eye view of one of Amsterdam’s best-known public spaces.
  • Interactive highlights included: Your admission covers the Vortex Tunnel, optical illusions, mind games, and hands-on photo opportunities.
  • Some extras cost more: Virtual reality and the collection book are not included in the admission price.
  • Best for curious families and oddity fans: Older children, teenagers, and adults who enjoy unusual facts will get more from it than visitors seeking a traditional art museum.

A cabinet of curiosities in the heart of Amsterdam

Ripley's Believe It or Not! Amsterdam Admission Ticket - A cabinet of curiosities in the heart of Amsterdam

Ripley’s sits directly on Dam Square, one of the easiest places in central Amsterdam to find. That location matters. You can fit the museum between other sights, use it as a break from bad weather, or stop in for an hour before dinner without making a separate trip across town.

The building rises through five floors, so the visit feels more like a sequence of discoveries than one large exhibition hall. You move from one topic to another, with displays about natural oddities, science, art, ancient civilizations, extreme human achievements, and strange objects gathered from around the world.

I like that the museum does not ask you to follow a fixed tour route. You can pause at a display that catches your eye, skim a panel that does not interest you, and spend extra time at the photo stations. If you are the sort of person who reads every label, allow closer to two hours.

The tone is playful rather than scholarly. Ripley’s presents information in short, accessible sections, often beside something built for a photograph or a quick physical challenge. That makes it easy to enjoy with children, but it also means visitors hoping for a serious museum treatment of history or science may find the approach light.

A few more Amsterdam trips worth a look

What you see across the five floors

Ripley's Believe It or Not! Amsterdam Admission Ticket - What you see across the five floors

The collection is deliberately eclectic. One display may focus on a rare object, while the next shows an unusual body feature, an optical illusion, or a record-setting human achievement. The appeal comes from the sudden changes of subject.

You might see Fabergé eggs presented alongside more unsettling objects, including deformed skulls said to have been discovered in the Amazon jungle. The contrast is typical of Ripley’s. Beauty, science, folklore, and the bizarre share the same building.

The replica of Robert Wadlow is one of the clearest ways to understand the scale of a person often described as one of the world’s tallest men. A written fact can be easy to forget. Standing next to a full-size figure gives the information a physical impact, and it creates one of the museum’s better photo opportunities.

The displays also cover rare art and objects from ancient civilizations. I would not come expecting a carefully ordered timeline. Instead, think of each section as a small story about something unusual, with enough text to explain why it is on display.

This arrangement works well for an independent visit. You can take your time with topics that interest you and keep moving when a display feels less engaging. The downside is that the quality and depth can feel uneven. Some sections may hold your attention for several minutes, while others take only a quick look.

The Vortex Tunnel, Space Tunnel, and hands-on exhibits

The Vortex Tunnel is included with admission and is one of the most talked-about parts of the visit. It creates the sensation that the floor and walls are moving, even though you are walking through a fixed structure. It is brief, but it adds a physical jolt to an otherwise display-heavy museum.

Holland’s only Space Tunnel is another featured attraction. The museum does not treat the visit as a simple walk past glass cases. You will find optical illusions, interactive mind games, sound-based activities, and spots designed for photographs.

The giant wooden clog is an especially Dutch touch. It is less about learning a major historical fact and more about enjoying the museum’s playful side. Several exhibits let you compare sizes, test your senses, or pose beside something far larger than normal.

Some visitors have found that certain interactive features were not working during their visit. That is worth keeping in mind. The museum’s most successful moments come when you can take part, so a broken screen or inactive exhibit can make a section feel thinner than expected.

There are also extra attractions inside that are not part of the standard ticket. Virtual reality is excluded, as is the collection book. If you are comparing prices, compare the basic admission only, then decide on site if any optional add-ons appeal to you.

The lounge and the Dam Square view

Ripley's Believe It or Not! Amsterdam Admission Ticket - The lounge and the Dam Square view

After the exhibits, the lounge at the top gives you a chance to sit down with a drink and look out over Dam Square. This is a useful part of the visit, especially if you have been walking around central Amsterdam all morning.

The view adds value that a standard indoor museum cannot provide. You get a different angle on the square, and it gives the visit a natural ending. The lounge also includes access to free WiFi, which is handy for checking your next stop or sharing photos.

A small café sells snacks and drinks. It is not the reason to buy the ticket, but it can make the museum easier to fit into a busy day. You can pause partway through, and a restroom is available around the middle of the route.

The upper area may feel warmer than expected. One family described the museum as quite warm on several floors before reaching the café. If you are visiting on a rainy day in a heavy coat, you may want to take it off before starting the climb through the building.

Same country, a completely different kind of day:

How long should you plan?

Ripley's Believe It or Not! Amsterdam Admission Ticket - How long should you plan?

The official visit can take as little as one hour, and some people complete the route in that time. If you move quickly and do not read every panel, Ripley’s works well as a short stop between other Amsterdam sights.

I would plan two hours if you want to read the facts, try the interactive displays, take photographs, and spend a few minutes in the lounge. The museum is self-paced, so your timing depends more on your habits than on a set itinerary.

This flexibility is useful when the weather changes. You can reserve an entry time that suits your schedule, then stay as long as you like within the opening hours. The stated regular hours are 9 a.m. to 10 p.m., though you should check the special holiday schedule before going.

On New Year’s Eve, the hours are 10 a.m. to 5 p.m., with last admission at 4 p.m. On New Year’s Day, the museum opens from noon to 8 p.m., with last admission at 7 p.m. Christmas Eve, Christmas Day, and Boxing Day follow normal opening hours according to the supplied details.

Is the $27.03 ticket good value?

Ripley's Believe It or Not! Amsterdam Admission Ticket - Is the $27.03 ticket good value?

At $27.03 per person, this is not a bargain attraction in the same way as a free city viewpoint or a small local gallery. The value depends on how you use it.

The price makes more sense if you spend close to two hours inside, enjoy the interactive sections, use the photo stations, and take in the Dam Square view from the lounge. It is also easier to justify when rain has spoiled outdoor plans and you want a central indoor activity without a long journey.

The ticket includes fast-lane entry and a mobile ticket, so booking ahead can save time at the door. A timed entry also gives you more control over your day. That matters in central Amsterdam, where you may have museum reservations, canal plans, or a restaurant booking to work around.

Still, the cost can feel high if you finish in an hour or treat the museum as a quick filler. Some people found the displays too small or short for the money, while others felt the collection was much larger than expected and could have spent most of the day inside.

I would judge the value by your interests. If you enjoy unusual facts, physical illusions, bizarre objects, and photo opportunities, you are more likely to feel satisfied. If you prefer major paintings, detailed historical interpretation, or polished science exhibits, spend your admission budget elsewhere.

Who will enjoy Ripley’s most?

Ripley's Believe It or Not! Amsterdam Admission Ticket - Who will enjoy Ripley’s most?

Families with school-age children and teenagers have plenty to do, especially when the interactive sections are operating. The museum gives children something to look at, read, touch, and photograph, rather than asking them to stay quiet in front of one type of object.

That said, it is not only for young children. Adults who enjoy strange facts and unusual collections can have a good time, particularly if they read the descriptions and treat the museum as a playful collection of stories.

The age range is important. Children younger than 16 must be accompanied by an adult. The museum is open to most people, and service animals are allowed. It is near public transportation, which makes it an easy central stop for many visitors.

I would be cautious about booking it for a group with very different expectations. One person may love the oddities, while another may see a collection of curiosities that does not justify the price. If your group is split, the lounge and Dam Square location make it easier to keep the stop short.

What can go wrong?

Ripley's Believe It or Not! Amsterdam Admission Ticket - What can go wrong?

The most serious practical issue is ticket handling. The mobile ticket is intended to provide fast-lane entry, but a few people had trouble getting pre-purchased tickets accepted at the entrance. In at least one case, the visitor bought another ticket and felt disappointed by both the ticket problem and the exhibits.

I would keep the confirmation readily available on your phone and check the reserved entry time before setting out. If there is a problem at the entrance, ask staff to check the booking before paying again.

Crowding can also affect the experience. When too many people are on the floors, you may have to wait for a photo station or read around other visitors. Booking ahead guarantees your entry, but it does not guarantee a quiet visit.

For a calmer route, choose a less popular time within the museum’s opening schedule. The supplied information does not identify a specific quiet hour, so I would simply avoid arriving when Dam Square is at its busiest if your plans allow.

The museum has a mix of strong and weaker displays. Some interactive parts may not work, and some people feel the presentation is dated or resembles an old-fashioned cabinet of curiosities. That is part of the attraction for some people, but it will disappoint anyone expecting a high-tech production throughout.

Practical planning for your visit

Your reservation has a specified check-in time, so arrive prepared to enter at that hour. The mobile ticket is convenient, and confirmation is provided when you book. Keep your phone charged enough to show the ticket at the door.

The museum is near public transportation and sits in a central location, so it is easy to add to a day around Dam Square. You do not need to build a whole day around it. A one to two-hour visit fits neatly beside other city plans.

Free cancellation is available if you cancel at least 24 hours before the experience start time. Inside that 24-hour period, the payment is not refunded, and changes are not accepted. The cut-off follows local Amsterdam time.

The basic ticket includes the fast-lane entry, free WiFi, and Vortex Tunnel. It does not include virtual reality or the collection book. Check the museum’s house rules before you go, since those rules apply during your visit.

Should you book it?

Book Ripley’s Believe It or Not! Amsterdam if you like odd objects, unusual human stories, optical illusions, and hands-on displays. It is especially useful on a wet day, with children, or when you want a flexible central attraction that does not require a full afternoon.

I would skip it if you want a traditional museum, a carefully organized scientific collection, or a guaranteed two-hour program with every interactive feature working. At $27.03, the ticket asks you to enjoy the playful format rather than judge every exhibit as a serious museum piece.

For the best chance of feeling you received fair value, allow two hours, use the photo stations, walk through the Vortex Tunnel, read the sections that interest you, and finish with the Dam Square view from the lounge. That turns a quick curiosity stop into a fuller part of your Amsterdam day.

FAQ

Where is Ripley’s Believe It or Not! Amsterdam located?

The museum is located on Dam Square in central Amsterdam, close to public transportation.

How much does admission cost?

The supplied price is $27.03 per person.

How long does a visit take?

The stated duration is about one hour, but two hours is recommended if you want to enjoy the exhibitions at a relaxed pace.

Can I choose my entry time?

Yes. You select a time that suits your schedule and check in at the reserved time.

Is a mobile ticket available?

Yes. The experience includes a mobile ticket, and confirmation is received at the time of booking.

Does admission include fast-lane entry?

Yes. The ticket includes guaranteed fast-lane entry.

Is the Vortex Tunnel included?

Yes. Walking through the Vortex Tunnel is included with admission.

Are virtual reality and the collection book included?

No. Virtual reality and the collection book are not included in the standard admission.

Can children visit without an adult?

No. Children younger than 16 must be accompanied by an adult.

Can I cancel for a refund?

Yes, if you cancel at least 24 hours before the experience start time. Cancellations made less than 24 hours in advance are not refunded.

More like this

Amsterdam Tours, compared.

The full Amsterdam Tours list →
Van Gogh Museum Ticket
★★★★★★★★★★4.7· 52,054 reviews· from $32

Van Gogh Museum Ticket

Read our review →
Amsterdam Classic Saloon Boat Cruise with Drinks and Cheese
★★★★★★★★★★5.0· 31,825 reviews· from $21

Amsterdam Classic Saloon Boat Cruise with Drinks and Cheese

Read our review →
Amsterdam Luxury Canal Cruise + Unlimited Drinks & Bites option
★★★★★★★★★★5.0· 30,518 reviews· from $18

Amsterdam Luxury Canal Cruise + Unlimited Drinks & Bites option

Read our review →
Heineken Experience Ticket
★★★★★★★★★★4.6· 30,055 reviews· from $28

Heineken Experience Ticket

Read our review →
Rijksmuseum Entry Ticket
★★★★★★★★★★4.7· 25,535 reviews· from $31

Rijksmuseum Entry Ticket

Read our review →
Classic Boat Cruise with Optional Cheese & Wine
★★★★★★★★★★4.6· 22,925 reviews· from $18

Classic Boat Cruise with Optional Cheese & Wine

Read our review →
Evening Cruise with Optional Wine and Snacks
★★★★★★★★★★4.4· 19,696 reviews· from $22

Evening Cruise with Optional Wine and Snacks

Read our review →
75 Minute City Canal Cruise with Audio Guide
★★★★★★★★★★4.4· 17,501 reviews· from $17

75 Minute City Canal Cruise with Audio Guide

Read our review →

Browse the lists this tour appears in

Scroll to Top

Explore the Netherlands

Pick a canal, a gallery or a day out of town.